Jumping on the overbranding trend that hit the sneaker realm, Nike served up the Nike Air Max 90 Premium ?Just Do It? sneaker. The shoe follows the same design lines of the original, with a bright red patent leather upper covered in Air Max logos and repeated geometric shapes. The lighter red eyestay panel connects to a red tongue adorned with an embroidered Swoosh where the Nike branded tag usually sits. The midsole maintains the 90?s forefront airbag and visible Air Unit.
The Nike Air Max 90 Premium Leather elevates the classic silhouette with superior materials. The brown tonal upper features supple Vachetta leather?made famous with the help of Louis Vuitton?on the overlays, plus additional eyestays and a snakeskin print to create a unique look. A lateral cutout makes room for Air Max branding, also found on the heel, while a white midsole and beige rubber outsole help ground the look.
Inspired by the look of the Air Max 95?s OG neon color palette, this iteration of the 90s runner implements the iconic Air Max logo in a Volt hue as part of a repeated design on the upper. Contrasting grey undertones emerge on the leather formation. The OG midsole remains intact, with the Neon hues prevalent on the visible Air Max cushioning units.
The Nike Air Max 97 OG QS ‘Silver Bullet’ 2017 was brought back in this original color way in celebration of the sneaker?s 20th anniversary. The Christian?Tresser-designed?Nike Air Max 97 offers a sleek style without compromising comfort. The classic design features a Metallic Silver, Varsity Red and white color scheme on a mesh upper that is reinforced by its signature overlays inspired by the ripples around a droplet of water. The foam midsole houses a full-length Total Max unit, helping provide optimal support and cushioning.
The Air Max 97 ‘Nintendo 64’ came out September 2019 in a colorway and with design details paying tribute to the popular video game system from the 90s. Grey mesh with matching leather layers revamp Christian Tresser’s famous running sneaker to resemble the gaming console, while hits of red, green, blue and yellow represent the controller’s multi-color buttons. Finishing off the theme is ‘Power’ and ‘Reset’ printed on each tongue.
Catching the tail-end of the Air Max 97?s wave of innovation, the Air Max Deluxe features a full-length Air Sole unit and was one of the first runners to debut a virtually seamless upper. The shoe?s design takes on an exoskeleton shape while the dotted lines around the upper generate reflectivity for low-light conditions.
Released as part of Air Max Day 2017, this colorway is a hybrid of Nike running design and multifunctional footwear innovation. A mix of the classic LD-1000 silhouette paired with a Max Air unit, the Air Max LD-Zero ‘Pure Platinum? features a sleek white mesh upper with leather overlays on the Swoosh and heel, as well as a bolstered suede heel patch. The sneaker also boasts Flywire cables for a locked-down feel and an icy translucent midsole with a full-length Air Max unit.
In the mid-90s, Anfernee ‘Penny’ Hardaway was one of the biggest stars in the NBA, joining with Shaq to lead the Orlando Magic to the Finals in 1995. In 1996, Hardaway was added to the USA men?s Olympic squad?the famed ‘Dream Team.’ Clad mainly in black and red, the Nike Air Max Penny ‘1996 Olympics’ pays tribute to the accomplishment with the insole?s Hardaway?s ‘1 Cent’ logo and Olympic torch.
Designed in 1985 but un-released until 2015, the Nike Air Max Zero Essential Men’s Shoe is an Air Max 1 pre-concept design that combines a sleek upper and lightweight cushioning for ultra-modern comfort.
The Nike Air More Money evokes 90s nostalgia by combining two quintessential shoes of the era. This ‘Obsidian’ sneaker?popularized by Reggie Miller at the height of his game?features a full-grain leather, Durabuck and ballistic mesh upper with customizable lace-up shrouds. An embroidered dollar sign on the counter and bold branding throughout further the eccentric styling. The rubber outsole is sculpted around a midsole Air unit and treaded with zone-specific traction patterns.
The 2020 edition of the Nike Air More Uptempo ?Olympic? brings back the shoe that Scottie Pippen wore during the ?96 Summer Olympics. The build is mostly true to the original, highlighted by white leather ?AIR? lettering on a navy nubuck upper. The same color blocking is applied to the midsole, fitted with Air sole units for lightweight cushioning. Scottie Pippen?s Olympic jersey number is outlined in metallic gold on the heel tab, positioned directly above a navy jewel Swoosh.
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